Xbox One will be a success from the off because hardcore gamers will buy every new machine that's released.
That's according to Microsoft's corporate VP Phil Spencer who believes that his company's new machine will win the allegiance of dedicated gaming fans.
"I think, coming out of this generation, being the market leader globally and really differentiating with online and that community, our third parties have been pretty eager to partner with us and I think you'll see between the 21st and what we do at E3, I think you'll see some really special and unique things," Spencer told a room of journalists including OXM before last week's reveal event.
"We believe that if all you want is gaming, you'll still pick us, at the end of the day.
"The super core guys, they will buy everything. They will buy all devices, but most people really only do buy one device, and if you're going to think about what that one device is, we believe an all-in-one system that does the best games and TV and entertainment will be something that's really unique.
"And then some of the things that we're doing with the architecture about how fast those experiences are, how you can do more than one thing at a time – that's going to be something that I think will heavily differentiate us, and the other thing you've got to think about is, this is our starting point.”