Xbox One has got off to a slow start in Japan, but Microsoft has vowed to continue with its ongoing struggle to achieve success in the region.
It's not as though we're satisfied with the current sales state,” Xbox Japan boss Takashi Sensui told Famitsu, as translated by Kotaku. We hope to continue through taking user feedback and improving [the Xbox One] and offering content that everyone can enjoy.
We are also aware that reaching out to let more people know about the Xbox One is vital. However, the current console generation has become very long. We hope to lay out a long-term vision and to focus on publicity for our console. Taking the first step was very important, and as for how to permeate the market from here, we hope to continue to do our best.”
The Xbox One sold a decent 23,563 units in its first week in Japan, but then went on to sell just 1,314 in its second.