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The price for an Xbox One in the UK is now 100 less than it was when it launched back in November 2013.
Although Microsoft has not officially announced this new price drop, Eurogamer spotted the new 329.99 price on the UK Microsoft store. The senior producer at Microsoft Studios European Publishing Nick Ferguson also tweeted about the new price tag.
Xbox One launched back in November last year for 429.99. This was then cut in February to 399.99 alongside the launch of Titanfall, although this was a UK-specific cut.
A global price cut for the console followed in June, however, when a Kinect-less Xbox One was released in the UK at 349.99.
