Milestone Interactive will distribute EA's Xbox games in India going forward, the company announced today.
Milestone already distributes the FIFA publisher's PC and PlayStation games, and with the addition of Xbox, it now distributes all of EA's retail products.
We are proud to acknowledge that our business relationship of the past seven years has been further enhanced by the addition of the Xbox 360 lineup. We are confident that this consolidation of business under our fold will take EA's brands to new heights in India,” said Milestone chairman and CEO Jayont R Sharma.
EA's marketing for India is also handled by Milestone, ever since the publisher closed its India marketing office in 2009.
Milestone takes over EA's Xbox distribution from Redington, which continues to distribute Xbox hardware and first-party games, aside from products by Apple, HP, Samsung, Intel and Dell.
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