This week's issue of MCV includes a Golden Ticket that gives users 24 hours of free membership to Moshi Monsters.
The ticket is part of a massive worldwide campaign by Mind Candy to raise awareness of the online kids phenomenon. More than one million tickets have been inserted into kids, parents and trade magazines since July.
Each ticket grants contains a unique code that can be redeemed at www.moshimember.com, granting access to the site's paid features like new mini-games and advanced social options.
Promotions are running across 10 key territories around the globe. In the UK,Mind Candy is mainly targeting young gamers and Moshi fans via children's TV networks, such as CITV, Cartoon Network and Nickelodeon. Special ads promoting the Golden Ticket offer have been running for three months.
Meanwhile online takeovers will see Cartoon Network, Nickelodeon and Swapit dominated by Moshi Monsters for five weeks. There is also a dedicated campaign running over multiple social networks.