At the beginning of October Tesco took the lead in the video games price war by slashing EA's FIFA 10 to an astonishing 24.97, but this time it's Sainsbury's turn to lead the charge by slashing the RRP of Activision's Call of Duty: Modern Warfare 2.
From midnight tonight the supermarket will offer Infinity Ward's latest shooter for an astonishing 26 – a price well under half the 55 RRP.
Upon phoning a Sainsbury's store this morning, before MCV had even named the game we wanted to know the price of, we were told by a representative of a Hampshire location: 26. Call of Duty, right? You're about the tenth person to call this morning. I spent all day yesterday taking these calls.
We didn't actually know the price until today – we were told it was secret. But it's advertised in the papers this morning so now we know.”