Having decided that NASA's Curiosity Mars rover was too much to compete with on Google, Peter Molyneux has revealed a new name for his debut solo project.
And it's somewhat of a mouthful, although certainly fitting – Curiosity: What's In the Cube?
Although Molyneux claims that his preference was something different:
The developer has also revealed his next project, which will be called Cooperation which Molyneux, true to style, is significantly bigging up.
"Cooperation is very, very different, maybe it's not a game, or maybe you'd call it a social game," he told Polygon.
"If you think of (Curiosity) being the biggest mystery posted to the digital world, Cooperation is the biggest cooperative effort the world has ever known."