Licensing agencies handling the Monty Python and Shoot brands are looking to extend these properties into the video game space, MCV can reveal.
Monty Python celebrates its 40th anniversary this year and the agency PPC Enterprises is looking to create digital mini-games based on the IP.
Meanwhile, the Consumer Products Licensing Group is looking to turn Shoot – the football magazine and annual – into two separate video games.
Shoot is the No.1 football annual every year and the magazine has a 40-year history,” said UK MD of CPLG Vickie O'Malley.
And the people that own it are doing a brand new website and a downloadable magazine, as well as a cool online service called ShootTube.
We're looking to licence this out in a two-tiered program, targeting adults with a retro angle and then children with more contemporary players. And so there's potentially two video game deals that can be done here, with both the classic rights for older boys and men, and one for the younger gamer. And we are looking for new partners in that endeavour.”
Meanwhile, Warner Bros. Interactive and LEGO have announced they will jointly-sponsor Brand Licensing Europe's Interactive Game Zone to promote both LEGO Rock Band and Scribblenauts.