It just can't stop breaking records! Publisher Activision Blizzard has announced that Call of Duty: Modern Warfare 2 sold-through a staggering $550m in its first five days on sale.
The company believes that this is the best five-day launch in the history of entertainment – including video games, cinema and books. Previous entertainment highlights include film due Harry Potter and the Half-Blood Prince ($394m) and The Dark Knight ($203.8m).
In addition, Microsoft has confirmed some impressive Xbox Live numbers. On the first day of release alone over 5.2m multiplayer hours were logged in the game, with over 2.2m unique gamers having a go – the latter being a new Xbox Live record.
Over 11m Achievements were unlocked in the game in the first 24 hours.
In just five days of sell through Call of Duty: Modern Warfare 2 has become the largest entertainment launch in history and a pop culture phenomenon,” Activision CEO Bobby Kotick stated.
The title's success redefines entertainment as millions of consumers have chosen to play Modern Warfare 2 at unprecedented levels rather than engage in other forms of media.”