A major TV campaign and an Oxford Street stunt will form part of the marketing blitz for F1 2013.
The game will appear on UK sport and lifestyle channels, including Sky Sports and Dave. Namco Bandai and Codemasters have also booked video spots on IGN, Autosport and Top Gear.
Meanwhile, F1 2013 will head to Oxford Street, complete with an F1 race car and full UK F1 team to re-enact the experience of being in the pit lane.
The ad campaign will run around the game's launch on October 4th and continue into the festive period.
F1 2013 introduces classic content for the first time and Namco Bandai says it's received a greater response from consumers as a result.
We've had a fantastic response across all social channels,” said Sean Walsh, Namco Bandai's senior product manager.