New games merchandise company opens - MCV

New games merchandise company opens

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Gaming Merchandise UK Ltd is now open for business.

The company has been set up by industry veteran Luiz Ferreira, who has closed his previous business – accessories and merchandise firm White Room Games – to concentrate on the new venture.

Gaming Merchandise UK will be dedicated to bringing games-branded apparel, toys and other assorted products to retail.

It has already signed the distribution rights for Gaya Entertainment's catalogue, and now offers products based on the Half-Life, Dota and Temple Run series.

We see the merchandise category growing over the next few years, particularly given that the next generation of consoles will deliver a higher percentage of digital sales than previous generations,” Ferreira told MCV.

More publishers are considering merchandise earlier in the development of franchises.”