Supermarket giant Morrisons has slashed the price of Mario & Sonic at the Winter Olympic Games on Wii by over 50 per cent.
The game, which hit shelves today, has an RRP of 39.99, yet Morrisons is selling the title for 18.99. The offer lasts until Sunday.
Sainsbury's is also offering a deal for Mario & Sonic, bundling the game in for free with Wii hardware.
These promotions come in the wake of aggressive price cutting on FIFA 10, which saw the game reduced to 25 at Tesco for its launch weekend. And Asda last week stocked Codemasters' Operation Flashpoint: Dragon Rising for just 27.99.
The industry responded to this supermarket activity, with Konami's UK boss Peter Stone calling the price war: unnecessary and worrying.”