Sony Computer Entertainment UK has hired Ian Vinten as its new senior product manager.
Vinten joins the firm following a stint at media agency MediaCom, where he managed the EA account.
Prior to MediaCom he worked for film publicity firm Cameo Productions and at media agency PHD.
I'm thrilled to be joining Sony Computer Entertainment UK at such an exciting time,” Vinten told MCV.
PlayStation 3 and PSP are going from strength-to-strength and we've got a brilliant software line-up. 2010 will be a great year for PlayStation and I'm looking forward to being part of that.”
Vinten joins the firm as PS3 console sales reached three million units in the UK.
The platform holder launched its new online FPS MAG last week, and is set to release Heavy Rain next month, God of War III in March and Gran Turismo 5 later in the year.
The Sony motion controller is also due to launch in the fourth quarter.