A bespoke service also helps companies promote business "in a unique way"

A new entertainment and gaming merchandise specialist has launched in the UK.

The Koyo Store - which specialises in pin badges, collectible coins, and lace charms - has official licences with a range of gaming franchises, including Rainbow Six Siege, World of Tanks, and World of Warships, as well as other entertainment brands such as emoji and Thunderbirds. The Koyo Store is also "speaking to retailers", and expects to release more details about additional licences shortly.

Individual pin badges start from around £5 each, with Mystery Collections of three pins retailing for £10, and Mystery Collections of lace charms for £2. A Rainbow Six 11-pin Collection Badge Bundle is also available for £65, whilst a limited edition collector's edition set for Thunderbirds will cost £50.

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"We are seeing a resurgence in retro-style merchandise such as pin badges, particularly in the video games and entertainment sectors,” said Lee Townsend, founder of The Koyo Store. “We’ve been delighted with the response from consumers – and the trade – since we launched earlier this year. We’re looking forward to taking our badges and other collectibles to new areas, and with a growing roster of licences."

The Koyo Store is based in Lytham, in north-west England, and "was started by two guys with a keen interest in pin badges and gaming", according to the website.

The Koyo Store is also set to provide a bespoke service to companies, helping brands and streamers to create their own merchandise to promote and celebrate your business. "Turn your logo into something physical – whether that’s a pin badge, collectible challenge coin, key ring or more!" says Koyo. "This bespoke service allows you to promote your business, brand and message in a unique way. The Koyo Store can design and source bespoke and unusual merchandise – the only limitation is your imagination."

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