This week, we talk to the firm behind the Pokmon Go phenomenon.
Having struck gold with the title, Niantic tells MCV about putting AR on the map and its plans for the mobile blockbuster.
Elsewhere, Twitch discusses convention coverage, streaming from within VR and even social eating.
We also talk to Koch Media's Kundratitz and Nicholls about the firm's global reshuffle, its ambitions for 2017 and how zombies are going mobile on Dead Island.
Meanwhile, Take-Two CEO Strauss Zelnick talks Red Dead Redemption 2's reveal, the firm's investment in VR and its impressive digital revenue.
Sega and Wargaming also discuss their collaboration on Total War: Arena via the new Wargaming Alliance.
The full contents of this week's issue are below:
NEWS: UK physical games market down 50 per cent year-on-year
NEWS: Google demands high-quality for Daydream VR games
NEWS: FIFA 17 tops SuperData's October digital charts
INTERVIEW: Marketing chief Mike Quigley discusses Niantic's blockbuster year
INTERVIEW: Koch Media's CEO and marketing chief talk about the firm's strategy
INTERVIEW: We catch up with Take-Two's Zelnick
INTERVIEW: Twitch's Jason Fletcher discusses VR, eSports and the upcoming Future Games Summit
INTERVIEW: Sega Europe's Jurgen Post and Wargaming's Rahim Attaba talks Total War: Arena and Wargaming Alliance
INDIE INTERVIEW: Fenix Fire's Brian McRae on its first PC title Osiris: New Dawn, the indie scene and No Man's Sky
INTERNATIONAL NEWS: Call of Duty: Infinite Warfare, Ubisoft and Capcom headline this week's international news
PLUS! Craig Fletcher takes on new eSports role at GAME, Call of Duty: Infinite Warfare tops the UK weekly charts again, Assassin's Creed merchandise range and more