Nintendo has cut the trade price of Wii U, with retailers knocking around 30 off the RRP.
The price reduction does not take effect until October 4th, and seeing as many UK retailers have already cut as much 100 off the recommended price, it is unlikely to make a huge dent on Wii U's current performance.
What may make a bigger impact are the new games bundled with the hardware.
Nintendo Land is no-longer included, instead Nintendo is offering two bundles - one featuring The Legend of Zelda: Wind Waker HD (plus special edition hardware design) and the other including LEGO City Undercover.
The new sets are available from October 4th at the new price. GAME has a pre-order of the special Zelda version of Wii U for 250.
A Nintendo spokesperson said: "We've reduced the European trade price of the Wii U Premium Pack to retailers from October 4th. At the same time we'll be launching the Zelda bundle (32 GB) and the Lego Premium Pack (32 GB) which will also be available to the retailers at the same lower trade price as the traditional Wii U Premium packs which are currently available in the market place