Nintendo launches Frubes marketing campaign

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Nintendo characters are to start appearing on the packing of kids' yoghurt snack Frubes as part of a new promotion.

Nintendo UK will collaborate with food firm Yoplait to place characters such as Mario, Luigi, Peach and Bowser on the side of the company's Petits Filous Frubes.

Mario, Luigi, Toadette, Baby Peach, Waluigi and Wario will feature individually on vanilla flavour Frubes.

Meanwhile, Bowser Jr, Peach, Baby Luigi, Baby Mario, Super Star, Koopa Troopa, Daisy, Yoshi, Bowser, Goomba and Boo will appear on the strawberry flavor.

As well as this, consumers who buy the Super Mario Frubes will also be given the chance to win prizes ranging from Nintendo 2DS consoles to Nintendo goody bags.

The promotion will launch at the start of October in stores across the UK, and will run until April 30th 2015.