Nintendo wins triple the search volume of PlayStation and Xbox

Publish date:

Three times as many internet searches were made for Nintendo-related terms than were for either PlayStation or Xbox in the US through 2016.

That's according to SimilarWeb, as reported by VentureBeat. The data includes searches for things such as Pokemon, although it wasn't Pokemon Go that caused the biggest spike – that was the announcement of the Switch in October.

Another spike occurred in November thanks to the launch of the NES Classic Mini and then again for Super Mario Run.

The growth in Nintendo's search traffic over 2016 is so big that when comparing its search traffic in November 2016 to January 2016, it multiplied its search traffic by [a factor of] 60,” SimilarWeb said.

In January 2016, we were able to identify a total of 39 keywords generating traffic for these brands. Nintendo had 6, Xbox had 16, and PlayStation had 17. While in November 2016, we were able to identify 183 of such keywords. [And then], Nintendo had 101, Xbox had 30, and PlayStation had 52.”