Mobile phone network O2 has added the Xbox One to its in-store console line-up.
As detailed on the O2 site, Consumers can now pay 99.99 upfront for the machine as long as they sign up to a two-year 52 month contract.
For the money they get an Xbox One console, FIFA 14, 12 months Xbox Live membership and a Nokia Lumia 1020 Windows 8 smartphone.
Of course, that means that while potential customers face a significantly reduced outlay to acquire the machine they also face the prospect of paying 1,348 in total for the machine, although this cost is slightly offset by the fact they're also getting a phone with some included usage.
O2 is offering a similar deal for PS4 consoles bundled with a Sony Xperia Z1.
Both deals are only available in stores.