Cloud gaming specialist OnLive is the latest firm to pledge their support to this year's MCV Awards.
The firm is sponsoring the award for Best Games Studio. Those in the running for the award include Chucklefish, Creative Assembly, Jagex, Media Molecule, Mind Candy, Rockstar North, Sports Interactive and TT Games.
"The MCV Awards are a calendar highlight for OnLive. Year on year we're seeing the awards evolving to encompass the digital facets of our industry, celebrating stand-out achievements and innovation," said Bruce Grove, OnLive general manager.
"Everyone at OnLive is delighted to be supporting such an important event, in particular this hotly contested category, and wish all the finalists the best of luck on the night."
The MCV Awards 2014 take place on April 10th at the Lancaster London Hotel. Hosting the evening will be Channel 4 presenter Adam Hills.
OnLive joins Xbite as supporters of this year's ceremony, as the retailer has signed up as Bar & Disco sponsor.