Hitman's hybrid marketing-development tricks like this won't happen often, but is sure to raise some eyebrows, says Michael French
Do game announcements still wow you?
I'm probably not alone in feeling a bit lackadaisical about the announcement of Game X or Sequel Y, sometimes a year or more before anyone gets to truly play or sell them.
But when Square Enix showed MCV its new Hitman: Sniper Challenge game last week, cynical old me was surprised and impressed.
While it isn't a game announcement as such, it is just as powerful as one.
Even better, this is a spin-off slice of gameplay that players get to experience very, very soon.
That's not just a magnet for fans, but a compelling proposition for retailers.
Sniper Challenge is free and fun, yet looks slick and expensive. Hybrid marketing-development tricks like this won't happen often, but is sure to raise some eyebrows – and at least help establish Hitman as a contender to the Game X and Sequel Y follow-ups due in Q4.