Dan Cornelius, UK marketing manager for Xbox 360 hardware has said that the Xbox 360 price drop will inevitably lead to flood of consumer uptake for the Microsoft console – and that the move has highlighted the differentiation between it and Sony's PS3 by not forcing consumers to foot a huge bill for technology they don't need.”
With the launch of Elite and these price drops, the delta between Xbox 360 and PS3 in terms of value for money gets broader,” Cornelius told MCV. It certainly puts us in a better position than our competitors going into the Christmas market.
We now have a very powerful, high definition console at the same price point as Wii. That will really open the door to a broad audience going into Christmas.”
Cornelius expands further upon Xbox 360's position in the market after its price drop