Virtual reality is finally being released, but over half of UK games stores think that it is not going to take off in 2016.
55 per cent of shop managers believe that the new tech is not going to be a hit in 2016, with many saying that they predict it will be a fad akin to 3D television.
39 per cent of stores said they thought VR could take off, but only on the condition that the companies behind it like PlayStation, Oculus and HTC properly support the new tech and market it accordingly.
Meanwhile, five per cent told MCV that they simply weren't sure about how the new hardware will perform as it is such a new market.
These results come from MCV's Annual Retail Survey, which can be read here.