Outspoken games industry analyst Michael Pachter has, once again, predicted that Sony is planning to cut the price of its PS3 console in the near future.
In a preview note issued ahead of NPD's US market report on Thursday, in which Pachter expects a significant 43 per cent year-on-year drop, he stated: We think that the console manufacturers will therefore be forced to consider a price cut before year-end, with Sony cutting the PS3's price by October 1st.
Further, we do not think that Nintendo's hardware forecast figures are achievable without a price cut, and we expect one around the same time as the PS3 price cut.
It is likely both manufacturers will cut by $50, with Sony making up any lack of increased demand with a software bundle. We expect Microsoft to follow suit."
PS3 price cut predictions have been running rife since the machine was first released. Sony has been denying the reports for over two years – which is about the amount of time Pachter has been claiming a cut is imminent.