Nintendo UK has named Shelly Pearce as the firm's UK marketing and PR director.
Pearce joined Nintendo in 1998 and has been head of European PR since 2002. The current Nintendo marketing team: trade marketing chief Ben Taylor, marketing manager James Honeywell and head of communications Jo Bartlett, will all report to Pearce.
Pearce replaces Dawn Paine, who left the firm for a role at Universal Pictures earlier this year.
This is an exciting time to be joining the UK team with two major hardware launches on the horizon, Nintendo 3DS XL on July 28th and Wii U later this year,” Pearce said.
I started my Nintendo career as part of the UK team and it's great to return as we start this new chapter in our company's history.”