Perpetually on the hunt for young men, brands are betting on eSports

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This past week, Spanish football club Valencia CF announced a new team, not of footballers but of video gamers.

Competitive gaming is fast becoming legitimate, with star players, huge winnings and audiences in the millions. The 2015 finals for the gaming title League of Legends, for instance, brought in more viewers than the NBA (36 million vs. 19.9 million).

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