Though the Xbox 360 traditionally enjoys the greater share of multiplatform title sales, the PS3 has emerged as the clear platform of choice for Konami's Pro Evolution Soccer.
The PS3 version of PES 2010, which was released last Friday, accounted for 66 per cent of the game's overall sales, with Xbox 360 claiming less than half that (32 per cent).
The PC version claimed just two per cent of the week one sales.
This is at least in part due to the release of Xbox 360 exclusive Forza Motorsport 3 this week, which claimed second spot in the ELSPA GfK-ChartTrack All Formats Top 40 and is the best selling Xbox 360 title of the week.
However, despite storming to the top of the UK charts, PES 2010 actually fared far worse at retail than its predecessor, PES 2009, selling 39 per cent fewer copies in its first weekend.