Konami says PES 2013 is a game that will grow over time to become a ‘title contender'.
The firm is hopeful the improvements made to this year's game will win over fans, and create long-term success driven by word of mouth.
This is the year where press is openly talking about PES being back to its best,” said Konami's PR and marketing boss Brian Ayers.
We think PES 2013 is going to be in it for the long-haul, especially in terms of the ‘total lifetime' sales as recommendations are passed on as people play the game.”
But it's not all about the long-term. PES 2013's launch campaign has included positive press coverage, while Konami took over key portals when the PES 2013 demo arrived in July.
The publisher will also be supporting PES 2013 with a lengthy print campaign, as well as two special editions, which are exclusive to Blockbuster and GAME. The firm is also working closely with TALKSport and sporting websites.
Ayers added: There's a very strong buzz out there, and press reaction has been both widespread and positive. This is feeding through to retail that PES is a true title contender, so we are confident this is a new beginning for the series.”