Games and entertainment retailer Play.com has introduced a dedicated E3 section to its website where consumers can buy newly announced games.
The Play.com E3 area is being promoted from the retailer's homepage and offers up to 20 per cent off the latest games.
Titles currently include Gears of War 3, Deus Ex: Human Revolution, Fable III and Call of Duty: Black Ops – all of which will make an appearance at E3. The page is broken down into sections, featuring highlights on the PS3, Xbox 360, PC, Wii and DS.
E3 2010 officially kicks off tomorrow and will run until Thursday 17th June. It's E3 press day today and Microsoft is scheduled to announce its conference shortly.