Play.com owner Rakuten has claimed that Nintendo's Wii U has seen a 75 per cent sales spike in October.
The company predicts that Wii U and iPad will be more popular than Xbox One and PS4 amongst children this Christmas.
It adds that a Twitter analysis has revealed that its Wii U and iPad range are the most talked about presents for children this Christmas”.
Added the site: The marketplace's social media analysis surprisingly showed that the brand new PlayStation 4 and Xbox One consoles are trailing in second and third place respectively behind the Wii U and iPad.
This is despite the fact that both new consoles sold out on Rakuten's Play.com during Black Friday, which have since been restocked. It appears that those on the hunt for the latest consoles are gamers rather than consumers buying for their loved ones.”
It should be noted though that from what MCV understands about recent Wii U sales numbers, Play.com's findings don't seem especially representative of the overall market.