Tomorrow marks the arrival of PlayStation Move on the UK High Street – and perhaps it's not surprising to see Tesco undercutting the rest of the market to offer the new controller at the lowest price.
Online portal Tesco Direct is currently selling the PlayStation Move Starter Pack for just 39.70. Furthermore, consumer advice site SavyGamer points out that the use of an online voucher can bring the total price of both the Start Pack and Navigation Controller for just 53.70.
And there's no postage charge for those who choose to collect the order from their nearest Tesco store.
UPDATE: Asda is apparently selling the Starter Pack for 39.97 in store. Sainsbury's, meanwhile, is selling the Starter Pack for 39.99 or a bundle including the 320GB PS3 and Starter Pack for an astonishing 239.99.