2K Games has hired PlayStation's UK marketing director.
Murray Pannell, who has held senior marketing roles at Ubisoft, Xbox and Electronic Arts, will be the firm's new VP of publishing.
He takes the role ahead of the departure of 2K International's general manager Neil Ralley. Ralley has led the 2K team since the year of its inception in 2005, overseeing the launches of all of the firm's most successful titles - including BioShock and Borderlands. Prior to 2K, he worked as sales director for Codemasters.
After more than 10 years heading operations in the UK as General Manager of 2K International, Neil Ralley has decided to leave 2K,” said 2K president Christoph Hartmann.
During his tenure, Neil helped grow our market share and distribution across Europe and beyond, led our international teams in reaching our 10-year milestone as a label, and helped us achieve our recent historic financial results. We are very grateful for his role in the successful launches of our many franchises and the overall growth of our label. Neil has graciously offered to stay on through the end of our fiscal year on March 31st, and to assist with the onboarding of our new VP of Publishing, Murray Pannell.
Murray joined on December 17th and comes to us from Sony PlayStation, where he served as marketing director for UK and Ireland. Murray is a proven leader with a wealth of experience at major publishers like Ubisoft and EA, as well as further first party experience at Microsoft Xbox. We are sad to see Neil go, but we are pleased to formally welcome Murray into our management team in time for what we believe will be another stellar year for 2K in 2016.”