UK firm PQube will distribute motocross rally racer MUD in the UK on behalf of Black Bean.
MUD – FIM Motocross World Championship is due to be released during Q2 on Xbox 360, PS3 and PC. It's been developed by Milestone, the studio responsible for the SBK and WRC racing franchises.
PQube will handle MUD's sales, distribution and marketing in the UK.
The motocross genre is a proven one and has been crying out for a new game of this quality,” said PQube CEO David Pain.
Milestone has developed a game that brings together the fun and experiences of motocross, with the realism of licensed content, to create something very special.”
PQube also said in a statement that distributing MUD in the UK and Ireland is the first step in developing a longer term relationship with Milestone, to support its UK business”.
Milestone sales and marketing director Luisa Bixio added: We are delighted with the agreement made with PQube.
PQube has a very experienced management and we're sure it will give the right focus to MUD.”
UK?PR agency Peppermint P is creating a press campaign to promote MUD.
Black Bean has previously used firms such as Tradewest, Koch and Ubisoft to distribute its games to UK retail.