A site that offers an online comparison of the video game trade-in prices offered by a number of UK retailers has gone live.
Trade In Detectives was founded by Ben Grant and Matt Precious. It compares deals offered by the likes of GAME, Amazon, Green Man Gaming, Asda, CEX, Grainger Games, GameXChange and Music Magpie.
Some retailers' prices are hidden unless users register for the site, which is free.
In the UK, we estimate that over 43m units are traded into retail or sold online by consumers on an annual basis,” co-founder Grant stated. A quarter of this figure purely transacted online through cash converting services such as Ebay, Music Magpie and Gumtree – which would make the total pre-owned market circa 800m in sales value.
Embracing the trade in model will drive incremental sales for both retailers and publishers, if utilized and marketed correctly. Our free of charge service will get customers the best deals, whilst also increasing frequency, to benefit both retailers and publishers who embrace the model.”
Fellow co-founder Precious added: Publishers and format holders should use the Retail trade in model to their advantage. Think of customers of old games and consoles as a form of currency, to drive sales of new products.
Our previous experience has taught us that customers who use the trade in model at specialist stores, have a much higher average transaction frequency, that is more than double than those customers who do not.”