It's the season to be jolly and retail is celebrating by baring its teeth and slashing prices on games hardware – and Asda is leading the way with a 23 discount on Nintendo's Wii.
Making good on its pledge to offer customers sizable savings in the run up to Christmas, Asda is offering the industry-leading motion-sensitive console for just 157.
Elsewhere on the High Street, electricals retailer Comet is offering a 60GB Xbox 360 console with two wireless joypads and four games (LEGO Indiana Jones, Sega Superstar Tennis, Project Gotham Racing 4 and Kung Fu Panda) for just 166.
There's savings to be made on software, too. Yesterday's prediction of a 50 per cent price cut to Microsoft's Fable II was today proved correct, and GAME-owned retailer Gamestation is also offering new copies of Halo 3 for just 12.49.
Amazon also has a number of high-profile titles significantly discounted, with its offer being lead by Sony's LittleBigPlanet, which can be ordered online now for just 21.62.