After admitting to a packed PlayStation Day audience that
, Hirai later told MCV that part of the problem was a lack of understanding from Sony's third party partners.
I think there was some confusion as to what PS3 was initially – some of the third parties didn't understand and they wanted to scale back a little and see how things went before they really put in their resources,” said Hirai.
But when I re-positioned the PS3 as a video games console at Tokyo Game Show I think everybody got that message loud and clear.”
Hirai's comments came as he also revealed that he does not consider Nintendo or Microsoft to be competition, as Sony is targeting the wider entertainment space with PS3 – take a look here for his comments in full.