Sony always said its long-term strategy would pay off for PS3 - and this week the Xmas charts prove it.
The UK games charts published by UKIE/Chart-Track show that last week the combined sales of PS3 games listed in the All Prices, All Formats top 10 outnumbered those games sold on 360 and Wii.
Sales on multiformat titles such as UK No.1 Black Ops, FIFA 11, Need For Speed Hot Pursuit, Assassin's Creed: Brotherhood and Medal of Honor were all in the mix.
But it was format-exclusive GT5 that pushed the sales figures higher. The long-in-development game made it to No.1 two weeks ago, and held firm in the top ten, at No.6.
The game was in fact the single best-selling high-value SKU on the market. The game leads the pack in the individual title chart that strips away the budget games.
Overall, Xbox 360 still lead the total software sales in the UK in All Prices, All Formats terms - but leading the pack at the top of the charts with third-party titles and a key exclusive must be very pleasing for the team at SCE UK.
We'll be posting more insight from the Xmas week's charts throughout the week - charting key successes for all the format holders, not just Sony, plus domineering publishers.