Sony believes it can grow its presence in the FPS market, with the arrival of online multiplayer blaster MAG.
The ambitious title is due for release on PS3 next week, and allows 256 players to battle it out online at the same time. It joins Sony's other big-name first-person shooters Killzone and Resistance.
UK product manager Phil Lynch told MCV: MAG is a very important IP for us and definitely a key exclusive for PlayStation 3.
It's a real statement of intent from us to engage fans of first person shooters everywhere. With the successful Resistance franchise along with Killzone 2 and now MAG, we feel we are a viable choice for gamers looking to get that and much more from their games console.”
The first-person shooter genre boasts some of the bestselling titles of all time and Sony is confident that MAG can match its rivals, as well as building on the success of previous PS3 FPS hits.
Our sales expectations for MAG are high,” said Lynch.
Thanks to the massive success of titles like Modern Warfare, Killzone 2 and Resistance, the FPS is more accessible to everyone.”
Lynch added that Sony is working hard to maintain the standard of first party PS3 titles, which has been raised by the likes of Uncharted 2.
He said: Our first-party games portfolio is getting stronger and stronger with every release, with extremely positive Metacritic scores across the board and various awards honours.
So our community has justifiably high expectations for everything we take to market, but MAG will definitely be one of the many tipping points for those who haven't got a PS3.”