GAME isn't hanging about - it's already got pre-orders up for the PlayStation 4.
For just 20 gamers can put down a deposit to secure a launch machine, which GAME says is expected later this year.
"Demand is sure to be high" the firm says.
Pre-orders are live in-store and online.
Martyn Gibbs, Game Retail CEO, added: ThePS4is looking like a truly revolutionary console.
"Sony has raised the bar for how we will experience and access games and how gamers will control their experiences. The new features will give developers a whole new way to create incredible games, so we look forward to bringing thePS4to the gaming communities of the UK.
Many console launches have seen demand significantly outstrip supply so we would urge anyone wishing to get their hands on aPS4from launch to register their interest with our store teams or online as soon as possible.”