Sony has revealed its first big non-gaming service for the PS4 – the world's first 4K video service.
4K – also known as Ultra HD – is being lined up as the next standard in video fidelity, doubling today's 1080p standard to 2160p. It carries an image resolution of 3,840 x 2,160 pixels.
Sony Electronics President and COO Phil Molyneux told The Verge that while a movie service is on the way, the new console isn't designed to run 4K games.
There is one big stumbling block, though – Ultra HD movie files are typically around 100GB in size. In an age where we're still fretting over the size of game downloads, this would put most user's internet connections into meltdown.
Sony is targeting PS4 as an ideal entry-point into the 4K ecosystem. Let's hope it has more luck than it did with stereoscopic 3D.