Budget multiformat game Pure Football has been advertised by Blockbuster for 9.99 – less than two months after it hit store shelves.
The retailer has placed a series of ads in Metro listing the game at 9.99. It is selling copies of Ubisoft's five-a-side footie title on its website as well as in stores.
Pure Football originally went on sale on May 28th with Xbox 360, PC and PS3 versions retailing for 29.99. It went head-to-head with EA's 2010 FIFA World Cup which was released a month earlier.
Ubisoft even signed a deal with Liverpool star Steven Gerrard to feature in Pure Football's box art.
Earlier this year Namco Bandai's Clash of Titans also received a 29.99 RRP – a price sitting halfway between the traditional budget 19.99 and full 44.99 RRPs.