Halo: Reach has only been on the shelves for a day, but it is already rewriting the series' achievements.
Bungie has announced more consumers have been playing Reach online simultaneously than 2007's Halo 3.
The developer's Twitter post said: Reach already surpassed the all-time highest record for Halo 3 concurrent unique users on Live. Woot!”
Halo: Reach arrived to much fanfare yesterday, with hundreds of midnight openings held across the UK.