Rockstar's latest sandbox action title Red Dead Redemption could sell 4m copies globally within its first year on sale.
Analyst Doug Creutz from New York financial services company Cowen Group raised his sales estimates for the game from 2.2m to 4m, according to a report from Gamasutra.
Creutz says this is based on very strong pre-order demand” at retail, which makes Red Dead Redemption poised for breakout success.”
His estimates are also backed up by a string of press reviews praising the game – which has already awarded it an average score of 95 on Metacritic – and a mammoth marketing campaign from Rockstar.
The publisher is running its largest pre-release TV campaign for the game which will reach 5m viewers, adverts in cinemas reaching 3.5m people and video-on-demand delivering 7.5m spot impressions. There will also be cover wraps in Shortlist and The Guardian Film & Music magazine as well as website takeovers on IGN, GameSpot, MCV and more.
Red Dead Redemption goes on sale this Friday – May 21st – for Xbox 360 and PS3. The open-world game allows players to journey across the Wild West completing missions, bounty hunting and even robbing banks.