Doubling Capcom's market share in the next four to five years – that's the lofty goal new Capcom Europe COO David Reeves has set himself ahead of the first day in his new job tomorrow.
In addition, Reeves has stated that he will be drastically increasing Capcom's focus on post-release DLC.
Our market share is currently about two per cent now and we at least want to double that over the next four to five years,” he told MCV. But we have to keep pace in digital where Capcom probably doesn't even have a two per cent market share. That's where the emphasis will have to be.
Capcom hasn't been reluctant to go digital, but it hasn't really embraced the model where you release a game and keep it going every three months with DLC. We need to get into that and market the great IPs that we have digitally as well as we do on disc.
That's where we're heading for.”