Reggie Fils-Aime has claimed sales on the Nintendo DS have been unaffected by the launch of the iPad last month.
The Apple device, which is developing a strong games offering, has already sold one million units since arriving on shelves, but the Nintendo COO claims this has not proved to be in competition with the DS.
Speaking to CNBC, Fils-Aime said: We have not seen any impact on our DS business. In the first three months, we've set two new sales records for the Nintendo DS.
We think that through April, we'll have the best four-month time period to kick off a new calendar year that we've ever had with the device. So we're certainly seeing momentum, they're seeing momentum – I think two products can succeed at the same time.”
His comments coincide with Nintendo's announcement this morning that the DS' life-to-date sales have surpassed that of its record-breaking predecessor, the Game Boy.
Fils-Aime also discussed the Wii's continuing success, adding the over five million Wii consoles have been sold over the last four months.
That amount is equal to the entire amount our competitors have sold over the previous 12 months,” he said.