ESPN calls it the next big esports. Organisations like Cloud9, Team Liquid, and Luminosity Gaming have fielded teams. Tournaments get announced every second day, in fact, audio giant Dolby just recently entered esports with a $10,000 Overwatch tournament.
Overwatch esports is already a thing, even though the game is still not released. And while the big brands are already committing themselves to the game, it's now or never for any new brand that wants to establish itself.