Darrell Rodriguez, the president of LucasArts, has spoken to MCV's sister publication Develop about the scale of the company's plans for its Clone Wars brand.
"It's a phenominal brand and we are proud to be part of it," said Rodriguez.
"It is a gigantic project for the entire Lucas family involving multiple parts of the company - LucasFilm, Lucas Licensing, Lucas Animation, LucasArts Singapore and Skywalker Sound. It is the number one toy franchise for boys and is Cartoon Networks' premiere property. It's massive."
He went on to describe how the games are extending the universe diagetically by throwing further insight into the universe's story.
"With the franchise, kids and parents can experience Star Wars in an all new way by watching the show on a weekly basis and then continue the Clone Wars experience on a gaming console all in their own living room," he added.
"Clone Wars Republic Heroes has a great story that bridges seasons one and two, and the team is constantly working with the animated series team to share story and character ideas, voice and writing talent and of course animation assets. It's definitely one of the top initiatives at our company."
More from Rodriguez can be found at the Develop website.