Jagex has lifted the lid on RunFest 2010 – an event based on the hugely popular MMO RuneScape.
It will take place on Saturday August 28th in Central London. It will feature themed areas ‘for players to experience real-world RuneScape activities' and ‘an exclusive gameplay experience onsite that will be like nothing experienced before or again outside the RuneFest walls'.
Many of the game's devs as well as co-founder and lead developer Andrew Gower will be at hand to both meet attendees and participate in many of the event's activities.
I've always wanted to go to an event like this,” Andrew Gower said. But I realised the only way that was going to happen was if we put it on ourselves. So we are.”
Jagex CEO Mark Gerhard added: The team is absolutely electric with enthusiasm for this event, we've always wanted to do a fan celebration for our players but crucially not just any old player convention – we insisted that it would be something that was not only different from tired conventions, but an intimate, memorable and naturally incredibly fun, festive fan celebration.
This is certainly going to be a landmark event and one of the best parties we've ever had. The team and I are really excited about meeting and celebrating our biggest fans namely our epic community, we have also got a few surprises up our sleeve that I'm certain our players will love.”
Tickets will go on sale later this month. Pre-sale tickets can be registered for here.
Despite being free-to-play, RuneScape is proving an incredibly rewarding business for Jagex, having made the firm a rather tidy 38m in the last 12 months. The company's owners Andrew and Paul Gower were this weekend named as the richest faces of the UK games industry.