On Sunday July 10th a group of the UK games industry's finest gathered to run the British 10k race in London to raise money for games charity SpecialEffect.
Fancy dress was the order of the day with stars such as Mario, Sonic, Lara Croft, Price of Persia and Plants vs Zombies starring. So far the group has raised 11k for the charity.
That's not to say it's all over. There are still lots of time left to make a donation at the following link:www.justgiving.com/SpecialEffect10K
"The SpecialEffect charity exists to enable everyone to play videogames, no matter how severe their disability," SpecialEffect director Mick Donegan stated.
"Once again, the games industry has done itself proud. An amazing achievement by all, raising much-needed funds which will make an immediate impact on the number of severely disabled people we can help. On behalf of them all, huge congratulations and many, many thanks."
The runners were as follows: Dave Moran (Midlifegamer), Kirsty Payne (SpecialEffect/Mastertronic), Andy Robertson (Family Gamer), Matt Eyre (Sega), Mark Ward (Warner), Johnny Minkley (SpecialEffect/Eurogamer), Simon Cowley (NCSoft), Korina Abbott (UbiSoft), Graeme Boyd (Microsoft), Dan Maher (Microsoft), Mark Robins (Lunch PR), Andrew Smith (SpiltMilk), Lucy Starvis (Lunch PR), Cat Channon (NCSoft), Craig Stephens (NCSoft), Nicky Hunt (Spiltmilk), Mick Morris (Audiomotion), Brian Mitchell (Audiomotion), Rachel Tudhope (Audiomotion), Luke Niejadlik (Audiomotion), Gareth Glover (Codemasters), Neil Grainger (Audiomotion), Steve Merrett (Voltage PR), Alison Beasley (Lincoln Beasley), Jacob Mattock (Lincoln Beasley) and Nick Streeter (SpecialEffect).