Sachin Tendulkar originally approached to front Don Bradman Cricket 14

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Indian batting great Sachin Tendulkar was originally approached by developer Big Ant Studios to endorse and star in its upcoming cricket gameDon Bradman Cricket 14.

HES' Ashes Cricket 2013 rival was announced earlier today.

Posting on thePlanetCricket forums, Big Ant Studios CEO Ross Symons said: For 'personalities' sometimes you just know someone, or someone that knows someone, and it works out directly and they tell their agent to just do the deal. I have family that knows Sachin, [but I] still had to go through management though and it didn't work out.”

Asked by a PlanetCricket member if he knew how much it would cost to have Tendulkar endorse the game, Symonsreplied:I do. We couldn't come to an arrangement”, suggesting that the deal with Tendulkar fell through for financial reasons."'s sister site MCV India has more details.